Make More Money Online With Your Own Products

     So there are many people quietly making money online with their profitable internet businesses selling their own products whether digital or tangible goods. Digital products can come in the form of eBooks containing courses and tutorials about a particular subject or software which can ease your day-to-day work. These type of products can be easily downloaded after purchase. There is no need for shipping. The truth is information and software sell well. Remember people usually went online to look for information and if your products really meet their needs, they will be willing to pay for it. Tangible goods are just physical goods that need shipping and delivery. For instance if you are selling information and packaged it in a DVD, you will need to ship your customer that DVD. If you’re already selling your own products, did you know you can do some simple changes to your website and generate even more money online. This can dramatically boost your profits. Here are 3 profitable ways:

     (1) Upselling

     Have you ever noticed when you order say a rounder or burger in fast food chains like KFC and McDonald’s and they will ask you something like “Would you like some fries and drink with your meal?”. This is called upselling. Since you’re already paying for your meal, most of the times, you wouldn’t mind to order a bit more. Upselling works and it can also be applied to online marketing. Here is how you can do it. When your visitor clicks on the order link, instead of directing them to the payment page, redirect them instead to a specific page which you would have created for the sake of upselling.

     Say you have several products in your arsenal, you can easily double your profits. Create a special package. You can call it Deluxe Version, Silver, Gold or Platinum just to give you an idea. Add one of your other products in the deal. Say your usual product costs $47 and the other product $37, you can offer your product cheaper like 30% discount($14) if they order the other product as well. Even though you’ve given a big discount and your initial product is only valued at $33 now after the discount, it doesn’t really matter because you’re already benefiting from the other product. If your visitors take you up on your offer, you are now getting a $70 sale($33+37) instead of $47. Your customers are benefiting as well, not only did they receive a nice discount but they also get another valuable product in the process. To them, this will sound like a good deal and it is. By taking the time to do some upselling, you are like making two sales for every one action. Most of the times, people will take you up on the upselling.

     (2) Backend Products

      Backend products can be your own products as well as affiliate products. Usually after your customers already purchased your products, they are taken to a thank you page. On this page, you can recommend other valuable products. When people have already spent money, they are already in the buying mood. You already gained their trust and they are apt to purchase more from you. If you have your own shopping cart system and you’ve collected your customers email addresses and names, you can bypass the product recommendation on the thank you page and instead send them a personal email offering your backend products which will be complementary to what they already bought. But you can also use the thank you page plus the email marketing idea. It’s simply more exposure for your backend products. By implementing this technique which costs you nothing, you can sky-rocket your sales. Of course, not all your customers will buy your backend products but a percentage will, so that’s purely additional profits from backend selling.

     (3) Offer Discounts and Special Promotions

     You can also make special offers and give promotions to boost your sales. People love discount and promotions so use it to your advantage but make them genuine. You can use limited product inventory in the process like “This special offer is only valid for a limited time and to the next 50 orders only”.

     Here you go with these 3 marketing and moneymaking strategies which you can implement in your business to make it even more profitable and lucrative. Good luck.

     Get more information here.

November 6, 2009  Tags:   Posted in: Internet, Product

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